SaaS

Stop churn before
the card declines

M360 surfaces at-risk accounts the moment health scores drop, then runs the right renewal cadence automatically — so your team reaches out before the subscription lapses, not after the revenue is already gone.

Churn Risk Queue — Health score alert · Renewal due
Apex Analytics Score: 18 Renews: 3 days
$2,400/mo · 0 logins last 30d · 2 failed payments
Bright Logistics Score: 42 Card declined
$890/mo · Dunning: attempt 2 of 3
Nova Ventures Score: 81 Upsell ready
$1,200/mo · Renews 14d · Power user tier
6
Critical risk
$14.2K
MRR at risk
73%
Save rate

The SaaS churn problem

Revenue teams find out about churn when the subscription lapses — weeks after the engagement signal was visible in the platform.

Dunning emails go to spam. Renewal calls happen too late. Failed payments cascade into a three-attempt cycle with no human escalation.

CS and sales operate in separate tools. The account history that would save the call is buried in a CRM tab the agent never opens in time.

Expansion revenue is left on the table because no one systematically identifies upsell-ready accounts from the same queue as at-risk accounts.

How M360 solves it

Health score triggers surface at-risk accounts the moment engagement drops below your defined threshold — before the renewal window closes.

Dunning escalation cadences move automatically from email to SMS to phone call — with the right agent script and account context at every step.

Customer 360 shows MRR, tier, login frequency, open support tickets, and payment history on a single screen — agents know the full picture before they dial.

Upsell-ready accounts are flagged inline alongside at-risk accounts — the same queue drives both retention and expansion for a unified revenue motion.

What M360 SaaS deployments achieve

73%
Churn save rate
on contacted at-risk accounts
110%+
NRR target
expansion offsets churn losses
48h
First contact
after health score trigger
Dunning recovery
vs email-only sequences
Health Score Triggers

Act on risk signals, not renewal dates

Most SaaS teams only discover churn risk at renewal. M360 lets you define health score thresholds — login frequency, feature adoption, support ticket volume, payment failures — and automatically surfaces accounts when they cross your alert line.

  • Configurable score formula: weight each signal by product impact
  • Score displayed inline in every queue row — no tab switching
  • Trend arrow shows if health is improving or deteriorating since last contact
  • Supervisor view shows aggregate at-risk MRR across the full portfolio
Health Score Config
Logins last 30 days
15/100
Feature adoption
40/100
Support tickets (open)
3 open
Payment failures
2 of 3
Composite health score 18 ▼ Critical
Dunning Cadence — Card Decline Flow
  1. 1
    Day 0 — Automated SMS
    "Hi [name], your payment didn't go through. Update card: [link]"
  2. 2
    Day 3 — Retry + email
    Auto-retry charge + send payment update email with one-click link
  3. 3
    Day 7 — Agent call
    Surfaces to AM Workbench queue with account context + payment link ready
  4. 4
    Day 14 — Escalate or cancel
    Supervisor review: offer pause, downgrade, or confirm cancellation
Churn Intervention

Structured cadences that escalate automatically

Generic dunning emails fail because they're impersonal and stop at three attempts. M360 runs a structured multi-channel cadence that escalates from automated messaging to a live agent call — with full account context loaded before the first ring.

  • Cadences triggered by health score drop, missed payment, or approaching renewal
  • Each step records disposition — reason, outcome, next action — in the audit trail
  • Pause or downgrade offers handled with dispositions — no spreadsheet needed
Renewal Motion

Proactive renewal before the window closes

Healthy accounts don't need intervention — but they do need a renewal touchpoint. M360's renewal queue surfaces accounts 30, 14, and 7 days before their subscription date so your team can confirm intent, offer early-renewal incentives, and identify upsell candidates before the invoice goes out.

  • Configurable renewal lead-time (30/14/7-day queues or custom windows)
  • Upsell-ready flag based on usage ceiling — agent prompted with expansion talk track
  • Early-renewal disposition captures confirmed vs at-risk vs lost before invoice date
  • All renewal outcomes feed NRR dashboard — no manual CRM update required
Renewal Pipeline — Next 30 days
AccountMRRScoreAction
Nova Ventures $1.2K 81 Upsell
Ridge Software $3.8K 55 Check in
Apex Analytics $2.4K 18 Intervene
FinPath Co. $960 76 Confirm
$48.2K
Renewing MRR
$8.4K
At-risk MRR

SaaS collections template

Install in minutes. Every queue, cadence, KPI, and disposition is pre-configured for subscription revenue operations.

Queues (3)
  • Critical churn risk (score <30)
  • Dunning / payment failed
  • Renewal & expansion
Cadences (5)
  • Health score alert (auto → call)
  • Card decline dunning (4-step)
  • 30-day renewal outreach
  • 14-day renewal confirmation
  • 7-day final renewal push
KPIs
  • NRR (net revenue retention)
  • Churn save rate
  • Avg health score at contact
  • Dunning recovery rate
  • Expansion MRR won
Dispositions
  • Renewed — confirmed
  • Renewed — early incentive
  • Upgraded — expansion
  • Downgraded — retained
  • Paused — at risk
  • Cancelled — hard churn

Before and after M360

Before
  • CS discovers churn during offboarding call
  • Dunning stops at 3 auto-emails, no human follow-up
  • Agent opens 4 tabs to prepare for a renewal call
  • No visibility into MRR at risk until end of month
  • Upsell opportunities missed — only seen in CRM pipeline
After M360
  • Health score alert triggers within 24h of engagement drop
  • 4-step dunning escalates to live call if no payment by day 7
  • Full account context — score, MRR, history — on one screen
  • Live at-risk MRR dashboard updated after every disposition
  • Upsell flag surfaced inline — same queue, same workflow

Recover subscription revenue before it leaves

See how M360's SaaS collections template deploys in a single afternoon — and protects your NRR from day one.